People should share in the value of the data they provide.
We call this
"Democratizing Data"
People should share in the value of the data they provide.
We call this
"Democratizing Data"
Updates & News FROM BOUNTY MEDIA & DATA INDUSTRY
TECHINASIA: Singapore adtech startup announces VC seed funding
The False Choice Facing Retailers: Data Privacy Compliance Doesn’t Mean Lack of Personalization
The False Choice Facing Retailers: Data Privacy Compliance Doesn’t Mean Lack of Personalization
Singapore-based Bounty Media, an adtech and martech platform for advertisers and publishers, announced it has raised funding from SOSV
The False Choice Facing Retailers: Data Privacy Compliance Doesn’t Mean Lack of Personalization
The False Choice Facing Retailers: Data Privacy Compliance Doesn’t Mean Lack of Personalization
The False Choice Facing Retailers: Data Privacy Compliance Doesn’t Mean Lack of Personalization
With data collection and privacy becoming central issues on a global scale, retailers and advertisers have come under increased scrutiny from other businesses, customers, and regulators alike. Apple's decision to weaken the unique identifier among its devices as well as landmark privacy laws such as GDPR and CCPA is a harbinger of things to come.
Four Steps To Prepare Your Marketing Practice For Data Deprecation
The False Choice Facing Retailers: Data Privacy Compliance Doesn’t Mean Lack of Personalization
Four Steps To Prepare Your Marketing Practice For Data Deprecation
It’s time to talk about a favorite topic among my B2C marketing colleagues: data deprecation. Unless you’ve been living under a rock, this won’t be the first time you’ve heard of the four forces — cookie deprecation, privacy regulations, walled garden restrictions, and consumer privacy-related actions — making it difficult to collect and activate consumer data at scale for marketing and advertising purposes.
How Zero-Party Data Will Save the Internet In 2021?
Here's What Next-Generation Personalization Really Looks Like
Four Steps To Prepare Your Marketing Practice For Data Deprecation
Third-party cookies are flawed. This we all agree on. But something has to pay for the internet, and those cookies feed a whole industry that does just that: creates a monetization model
Say Goodbye to Cookies / Harvard Business Review
Here's What Next-Generation Personalization Really Looks Like
Here's What Next-Generation Personalization Really Looks Like
Personalization comes at a cost: Consumers are increasingly concerned about who is collecting this data, how much of their behavior is being tracked, what companies are doing with that information, and who they may be selling it to.
Here's What Next-Generation Personalization Really Looks Like
Here's What Next-Generation Personalization Really Looks Like
Here's What Next-Generation Personalization Really Looks Like
The Next Generation of Personalization Leverages Zero-Party Data. Personalization means many things to many people, but ultimately it's about providing a unique experience to every individual based on their preferences and the data they generate.
The Future of Personalization
The Future of Personalization
The Future of Personalization
Today’s consumers have heightened concerns about their personal data, and brands are navigating a dynamic and uncertain regulatory landscape — with GDPR in 2018, CCPA in 2020, CPRA in 2023, and whatever comes next.
APAC First Party Data
The Future of Personalization
The Future of Personalization
Privacy Sandbox, Universal IDs, data clean rooms: What cookie-less solutions should advertisers in APAC get behind?
The Rise of First Party Data
The Future of Personalization
The Rise of First Party Data
The era of third-party data is coming to an end as modern people demand greater privacy and data protection. Tasneem Ali writes about first-party data and how it can enable advertisers and publishers to still grow and evolve in a consensual way with consumers.
57% SEA streaming more OTT due to Covid
57% SEA streaming more OTT due to Covid
57% SEA streaming more OTT due to Covid
57 Percent of Southeast Asian Viewers are Now Streaming More OTT Video Content Because of COVID-19, According to New Research from The Trade Desk
Premium Content
57% SEA streaming more OTT due to Covid
57% SEA streaming more OTT due to Covid
Bounty is partnered with Media Buying, Advertising and Premium Film, TV, News, Sports and Gaming companies servicing 60m+ users in South East Asia. Get in touch to discuss integration of your platform and better monetise your audience.
Asia Video Summit
57% SEA streaming more OTT due to Covid
Live in SEA / Oct 2020
Bounty Media will be presenting at the Asia Video Summit, November 2020.
Live in SEA / Oct 2020
Why advertisers are leaning into digital publishing strategies
Live in SEA / Oct 2020
Bounty Media is live in October 2020.
With the first platforms in Indonesia and Singapore.
How to Measure Performance in a cookieless world
Why advertisers are leaning into digital publishing strategies
Why advertisers are leaning into digital publishing strategies
Column written by Scott Tieman, head of programmatic services, and Brad Herndon, managing director of personalization and marketing analytics at Accenture Interactive.
Why advertisers are leaning into digital publishing strategies
Why advertisers are leaning into digital publishing strategies
Why advertisers are leaning into digital publishing strategies
Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies.
Marketers: use first party data or die
What Does The Future Hold For First-Party Data Activation?
What Does The Future Hold For First-Party Data Activation?
Thedrum.com: Everyone’s been saying it: customer data platforms, advertising and publisher data platforms, agencies. First-party data is now very important in digital marketing.
What Does The Future Hold For First-Party Data Activation?
What Does The Future Hold For First-Party Data Activation?
What Does The Future Hold For First-Party Data Activation?
Even two years ago, spend on third-party data was still rapidly increasing – by 17.5% to $19.2 billion, according to a 2018 study by the Interactive Advertising Bureau and Winterberry Group.
Zero-Party Data: The Holy Grail of Consumer Data
What Does The Future Hold For First-Party Data Activation?
Zero-Party Data: The Holy Grail of Consumer Data
Tension exists in modern advertising. Cambridge Analytica, GDPR, and numerous breaches have prompted a privacy whiplash against brands who were careless with data, and for good reason, but..