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Privacy Sandbox, Universal IDs, data clean rooms: What cookie-less solutions should advertisers in APAC get behind?

The era of third-party data is coming to an end as modern people demand greater privacy and data protection. Tasneem Ali writes about first-party data and how it can enable advertisers and publishers to still grow and evolve in a consensual way with consumers.

57 Percent of Southeast Asian Viewers are Now Streaming More OTT Video Content Because of COVID-19, According to New Research from The Trade Desk

Bounty Media is live in October 2020.

With the first platforms in Indonesia and Singapore. 

Column written by Scott Tieman, head of programmatic services, and Brad Herndon, managing director of personalization and marketing analytics at Accenture Interactive.

Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies.

Campaign Asia: The Philippines now has one of highest piracy rates in Southeast Asia as tighter regulation in neighbouring Malaysia and Indonesia helped to suppress the practice.

Thedrum.com: Everyone’s been saying it: customer data platforms, advertising and publisher data platforms, agencies. First-party data is now very important in digital marketing.

Even two years ago, spend on third-party data was still rapidly increasing – by 17.5% to $19.2 billion, according to a 2018 study by the Interactive Advertising Bureau and Winterberry Group.

Tension exists in modern advertising. Cambridge Analytica, GDPR, and numerous breaches have prompted a privacy whiplash against brands who were careless with data, and for good reason, but..