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Live in SEA / Oct 2020
Asia Video Summit
Bounty is partnered with Media Buying, Advertising and Premium Film, TV, News, Sports and Gaming companies servicing 60m+ users in South East Asia. Get in touch to discuss integration of your platform and better monetise your audience.
Asia Video Summit
Live in SEA / Oct 2020
Asia Video Summit
Bounty Media will be presenting at the Asia Video Summit, November 2020.
Live in SEA / Oct 2020
Live in SEA / Oct 2020
How to Measure Performance in a cookieless world
Bounty Media is live in October 2020.
With the first platforms in Indonesia and Singapore.
How to Measure Performance in a cookieless world
Why advertisers are leaning into digital publishing strategies
How to Measure Performance in a cookieless world
Column written by Scott Tieman, head of programmatic services, and Brad Herndon, managing director of personalization and marketing analytics at Accenture Interactive.
Why advertisers are leaning into digital publishing strategies
Why advertisers are leaning into digital publishing strategies
Why advertisers are leaning into digital publishing strategies
Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies.
Nearly half of internet users in Philippines pirate content
Why advertisers are leaning into digital publishing strategies
Why advertisers are leaning into digital publishing strategies
Campaign Asia: The Philippines now has one of highest piracy rates in Southeast Asia as tighter regulation in neighbouring Malaysia and Indonesia helped to suppress the practice.
Marketers: use first party data or die
What Does The Future Hold For First-Party Data Activation?
What Does The Future Hold For First-Party Data Activation?
Thedrum.com: Everyone’s been saying it: customer data platforms, advertising and publisher data platforms, agencies. First-party data is now very important in digital marketing.
What Does The Future Hold For First-Party Data Activation?
What Does The Future Hold For First-Party Data Activation?
What Does The Future Hold For First-Party Data Activation?
Even two years ago, spend on third-party data was still rapidly increasing – by 17.5% to $19.2 billion, according to a 2018 study by the Interactive Advertising Bureau and Winterberry Group.
Zero-Party Data: The Holy Grail of Consumer Data
What Does The Future Hold For First-Party Data Activation?
Zero-Party Data: The Holy Grail of Consumer Data
Tension exists in modern advertising. Cambridge Analytica, GDPR, and numerous breaches have prompted a privacy whiplash against brands who were careless with data, and for good reason, but..