Makeup Purchasing Habits of Indonesian Women
The report gives insights from women across over 430 locations, providing a clear understanding of the makeup market in Indonesia. Dive into the data to learn about consumer behaviour, preferences, and spending habits to help shape a successful business strategy.
Overview
The report covers how often Indonesian women buy makeup and where they prefer to shop. It offers practical insights to help adjust marketing strategies. Whether you're looking to attract younger, online-savvy customers or cater to older consumers who prefer shopping offline, a data-driven approach gives you the knowledge to thrive in this dynamic market.
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Did You Know?
We learned Gen-Z shoppers prefer shopping for makeup in social media stores and e-commerce sites, 2-3 times a month, with lipstick as their most purchased item.