State of PDPAs in SEA and Impact on Data Collection
The digital age has helped transform Southeast Asia (SEA) into a vibrant economic hub. This growth is driven by a growing internet user base and a ...
Trust and Transparency: How It Can Boost Your Success
Imagine scrolling through a social media feed and being bombarded with targeted ads. They boast supreme features and benefits, but the source feels ...
Data Silos: The Hidden Barriers to a Seamless Digital Experience
Have you ever filled out the same information on multiple websites in a row? It's a frustrating experience, but it's just one example of how data ...
Embrace the Future of Ad Targeting
The advertising landscape is undergoing a drastic shift. Once-dominant targeting methods like cookies and device IDs are nearing extinction. Fueled ...
Why Gathering Customer Data is Crucial for Brands
Have you ever walked into a store brimming with excitement to find a specific product, only to be flooded with irrelevant promotions or ...
Quality of Data - Why Match Rates Matter in the Age of Zero-party Data
In today's digital era, it is known that data is the unchallenged king. Every decision, from marketing campaigns to product development, hinges on ...